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Channel: Olympics – The Truth About Cars
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From The “Plus Ça Change” File: GM And The Vancouver Olympics

GM withdrew its sponsorship of the US Olympic team after the 2008 games, because, as a spokesperson explained at the time, “we have other avenues to be able to reach this same audience without bearing...

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London Olympics High On Hydrogen

The London 2012 Olympics promise to be a “low Carbon” affair. The London games will have everything from a low carbon Olympic flame to official energy provider EDF providing 24MW of energy from...

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Junkyard Find: 1984 Buick Century Olympic Edition

Yes, GM was a major sponsor of US Olympic athletes at the 1984 Summer Olympics (which were boycotted by most of the Warsaw Pact as payback for Jimmy Carter and friends boycotting the ’80 Olympics over...

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German Olympian Compares Team’s Bobsled to Trabant As BMW Spends $24 Million...

Click here to view the embedded video. Unhappy with his team’s performance this year in general and at the 2014 winter Olympics in particular, a German bobsledder compared the team’s slow sleds to the...

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Junkyard Find: 1996 Buick Regal Olympic Edition

Buick sold some special-edition Centuries as part of their sponsorship deal with the 1984 US Olympic athletes, and we saw one of these cars in this series last year. The later Olympic Edition Buicks...

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Formula E as an Olympic Sport? Probably Not

Topped only by FIFA, the two next-least trustworthy international sports associations have joined forces today to speculate that we could see Formula E cars race through Tokyo streets for the glory of...

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2016 Rio Olympics: The Cars of Brazil

I’ve been glued to various screens watching The Games of the Thirty-First Olympiad, much like many of you, I assume. Streaming some lesser-known sports, such as kayak slalom, which resembles a water...

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Automakers Shelled Out Millions for Olympic Ads That No One Talked About

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics. According to a brand interest...

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Toyota Pulls Japanese Olympics Ads As Games Come Under Fire

The 2021 Summer Olympics, set to be held in Tokyo starting Friday, are proving to be quite unpopular, at least in Japan. And apparently, Toyota has taken notice and pulled the plug on its planned local...

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Junkyard Find: 1984 Buick Century Olympia

Buick was one of the major sponsors of the United States Olympic Team for the 1984 Summer Olympics in Los Angeles— you know, the Games that got boycotted by the Evil Empire as payback for our boycott...

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